Programme Info
No matter the level of experience of an oil sector worker, the ability to market the business is the major element that helps to achieve differentiation in roles. However, successful marketing in the oil and gas industry entails being able to find a compromise between conflicting circumstances. This course aims at equipping delegates with the necessary skills and techniques needed for successful marketing in the oil and gas industry.
Target Audience
Everyone engaged in oil and gas business as owners, all categories of workers not limited to marketing personnel as well as industry regulators.
Programme
- Introduction to the oil and gas sector of the economy.
- Key participants, products and infrastructures in the oil and gas industry.
- Various forms of marketing in the oil and gas industry.
- Challenges and issues concerning the marketing of oil and gas products.
- Trends in the oil and gas marketing- the changing nature of products in the market and the responses of marketers.
- International demand and pricing for oil and gas products, including the effects of organizations, e.g. OPEC on price and production.
- Identifying and improving profit making points in the supply chain.
- Formulating and implementing a successful sector-specific marketing strategy.
- The role and value of effective branding in the oil and gas sector of the economy.